While social media gets a lot of press for uniting people around the world or making it easier to connect with faraway friends or celebrities you’ll never meet it’s actually a great tool for uniting locals with shared interests. I thought it would be fun to look at the major social networks to see how you can use them in your business to create a community that will lead to loyal customers.
- This is the big one. Everyone is on Facebook. Heck, even my grandma gave it a shot, although I did have to do all the work for her. But anyway, your business needs to have a Facebook profile. And it needs to be easy for people to find. A good tip is to add a little blurb on your receipts that say something like “Add us to get info on discounts and promotions”. That alone will attract the budget conscience shopper but isn’t enough to garner a loyal following.